Long-term growth in the plant-based food industry is being led by the UK, which is one of the beacons of growth in Europe. Consumers now crave enchanting and revolutionary plant-based creations that offer ease and convenience. Many of the Gen Z population have been cutting meat from their diet in 2023, so there could be a high proportion of this generation being meat-free in the years to come.
This heralds a fantastic opportunity for the plant-based sector to continue to innovate with alternative proteins and textures. Across diverse channels, from retail to public sector, high street to hospitals, plant-based options are becoming more widespread. Meanwhile, within the industry, the whispers of lobbying grow louder for plant-based subsidies to tackle the impact of animal agriculture on climate change.
Affordable plant-based options, crafted from nature’s bounty of vegetables and pulses and other natural ingredients, hold the charm to sway consumers from processed fare laden with lengthy ingredient lists.
Clean labelling will continue to gain momentum and manufacturers must focus on transparency. Consumers want to know which plant-based proteins are used in the products so make the ingredients list as crystal-clear as possible.
Ensure your masterpieces meet these criteria:
- Easy to use
- Convenient
- Innovative
- Transparent
- Unprocessed
- Sustainable
It’s not just the product inside that needs to be a winner but the packaging needs to play its part too. Sustainable corrugated packaging meets the criteria too and is the perfect medium to help explain to consumers the whole story about your cherished product.
To unearth the secrets of how sustainable corrugated packaging can help you shine a light on your treasured product and this very popular trend in our eating habits please reach out and we’ll be there to help.